Coach & Connect ®
Signature Program

According to the June 2020 report by Global Market Insights, the digital health market is the fastest growing segment of healthcare, which will grow by 28.5% to reach $639BB by 2026.  The growth in digital health is faster than the number of qualified, well trained and connected sales professionals. 
Sales continues to be one of the weakest skill set for digital health startups.
TransPharMed uses coaching and connections to help startups learn how to cut the 18-24 month sales cycle in half, while also helping health systems, payers and industry partners adopt vetted technologies from companies with well-prepared sales professionals. TransPharMed is the best partner to help you transform a slow, undefined sales process to accelerated commercial success with our coaching and connections.

Mistakes Start-ups Make:

The majority of start-ups do not have a repeatable and scalable sales strategy, nor a sales model that properly aligns value proposition with potential customers.  Additionally, most founders and CEOs have never been a sales person, been through any formal sales training, hired a sales person, trained a sales person, managed a sales person, or even fired a sales person. 

Until a proper sales model and training are put into place, companies will continue to suffer significant opportunity costs and real costs.

Costs of No Formal Sales Strategy and Training:

      • Lost valuable time. Increased sales cycle.
      • Missed revenue. Enough said!
      • Lost customer traction. If customers aren’t using your product/service, they will go to your competitors
      • Lost valuation. If you are looking to raise a round, you will have to accept more unfavorable terms without sales traction and a strategic sales pathway forward.
      • Bad sales hires. Hiring the wrong sales person will cost you money, time, goodwill, and possibly equity in your company.
      • Brand erosion. Not being fully prepared when getting in front of a viable customer will damage your reputation regardless of the value of your product.

4-Phase Coach & Connect® Approach

Working with TransPharMed will ensure that the proper sales strategy, messaging and processes are in place to improve upon the highest likelihood of successful sales. When you partner with TransPharMed, we will use our 4-Phase approach to accelerate the sales of your digital health technology. 

Phase 1: Discovery

This time will be spent with your team discussing all aspects of the products and services that are marketed and sold by your company.  In Phase 1, TransPharMed will review, research and analyze your company’s:

    • Product/services
    • Current messaging and value proposition
    • Competitors
    • Pricing
    • Sales collateral & proposals
    • Sales pipeline and cycle
    • Sales accountability (CRM)
Phase 2: Development

TransPharMed and its advisors will create the sales strategy and tactics needed to succeed based upon the information learned in Phase 1.  During Phase 2, TransPharMed will:

    • Define and create messaging for each persona
      • Create PowerPoint templates
      • Create email correspondence templates
    • Learn the TransPharMed 25/15/60 Selling Model
    • Defining sales opportunities
    • Define and provide value propositions
    • Develop an ROI model to use with customers
    • Identify potential strategic partners
    • Develop sales and account management strategies
    • Provide guidance on conferences
    • Provide guidance on CRM accountability
Phase 3: Deployment

This phase is focused on helping your company understand how to use and articulate the strategies and tactics created in Phase 2.  This phase is critical as it will be necessary to complete in order to take advantage of Phase 4.  During phase 3, will TransPharMed:

    • Conduct interactive role plays & objection handling for each persona.
    • Train how to use the ROI model
    • Prioritize and prepare for customer engagement
    • Use the TransPharMed 25/15/60 template to plan for TransPharMed introductions

 

Phase 4: Execution

This final phase is focused on deploying Phases 1-3 into actual sales calls with new strategic customers from within the TransPharMed network.  In Phase 4, TransPharMed will:

    • Introduce you to 5 prospective customers within TransPharMed network.
    • Conduct a joint sales call with 2 customers
    • Pre-screen and edit 5 email communications/proposals with each customer

Contact us today to start growing your sales!